the b.human brand was born from a place of commonality; the most basic and simplistic form of all of us. A place where your uniqueness is welcomed; hell it's cherished. But even with all the things that make you, you, your name, voice, race, skin color, the date, time, and place you were born, your parents, siblings, and your experiences...

At the end of the day... you are simply HUMAN.

You may look at our branding and see just a design; however, the design concepts are very deep and intentional.

And they begin with what many believe to be the most common form of language throughout the world... morse code...

Albeit, many say the Morse code system, or one of the systems was invented in the United States in the 1830s. However, Morse code itself is not what's important here. It's what Morse code represents...
At its foundation, Morse code is nothing but a sequence of vibrations. What makes it unique and allows it to serve as the most common language among humans is it can be interpreted over almost any medium.

Sound, sight, touch...

If a human bears just one of these three senses; they can communicate with Morse code. It is the most ubiquitous form of communication we have.

And it lives throughout the b.human brand branding. In fact, a single "." in Morse code represents the letter "e". Hence it's used in our visual branding.

You'll see this live and breathe throughout our branding; as it represents our approach to inclusion...